Insight and inspiration | How a business speaker can help stimulate your business.
As a small business owner, there is so much to do. You wear all the hats; do all the things, and if you’re not careful you can end up on the hamster wheel going around and around, and around (you get the drift).
In the early stages, business owners are so often full of passion and drive; energy and determination, and the vision for the business is always there cheering you on.
But after a while, fatigue sets in, burn-out becomes real, and the energy levels are depleted. Trying to maintain the pace of the business can be hard, and the value of being surrounded by the right team becomes priceless.
We discuss the value of outsourcing in business in this article: Outsource with ease in small business and explore engaging independent contractors here: Independent Contractors and Australian Employment Law.
However, when it comes to surrounding yourself with the right people, consulting can be incredibly valuable, too (read more on the value of small business consulting from a lawyer’s perspective here).
Inspiration
After a while in business, after growing your team, building your client base, refining your offerings, responding to client/consumer feedback, it can be time to step back and take a more holistic look at your business.
How is your business tracking in terms of marketing; cash-flow; strategic objectives?
Have things become a little stale?
One useful and incredibly valuable (and often easy) way of injecting some inspiration into your business is by having a business speaker come and talk to your team, your audience, or your customers directly.
The benefits of a Business Speaker
Business speakers typically cover a range of areas that are relevant to small business, including legal; numbers and cash flow; marketing; public relations; mindset; growth strategy, and more. Engaging the right business speaker for your business, at the right time, can be incredibly valuable in that they bring with them specialised skills and expertise that your team/clients/audience may otherwise not have access to.
The insights a business speaker can offer, along with the fresh perspectives and objective opinions can be priceless; the skillset they have are specialised and can shine a light on things that you may have been missing. The injection of inspiration can have long-term flow on effects to the performance and growth of your business.
Like most things in business, timing can be everything. The benefits of a business speaker at the right time in your business can be immeasurable – but if the timing’s off, the impact you were hoping for could be a complete miss.
Engaging a Business Speaker
Engaging a business speaker can be a sure-fire way to inject some much needed inspiration and motivation for your team and your audience, and it can be an incredible way to add more value to your audience or your members (if your business has a membership or mastermind offering).
Business speakers are a fabulous way for you to demonstrate that you are current and in-touch with your audience, and that you have your finger on the pulse in terms of what your audiences want and need.
When it comes to timing, how can you be sure it’s the right time?
Talk to the speaker you are hoping to engage. They know what to ask to be sure they will be a good fit for your business, and to be sure the timing will work. If it’s not the right time, they’ll tell you, and you can plan from there.
If you’re thinking about hosting a session in your business and you want to reach out to an expert – reach out and just ask! These days getting in touch via a DM, an email or by picking up the phone, is easy and most experts are accessible. It likely won’t be the first time the expert you are reaching out to has been asked to speak to an audience like yours – so go on and do it.
Thinking about hosting a session on business legals and want to approach us to speak? Reach out! We are always happy to chat about your event and explore whether we can add value.
There is a lot to think about when running a small business, and ways to inject some inspiration from time to time is just one of the things business owners need to cover. Feel free to seek out some more of the fundamentals for small business owners in this article: Building Your Small Business | The Beginners Handbook.
Remember, if you need help with any aspect of setting up your small business, or if you are keen to chat about having us speak to your audience, reach out here and book a time to chat!
